Email Content Control Sunil Paul,Chairman, Brightmail, Inc.Background information forCOPA Commission HearingJuly 20, 2000

7/20/00


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Email Content Control Sunil Paul,Chairman, Brightmail, Inc.Background information forCOPA Commission HearingJuly 20, 2000

91% of users get spammed at least once/week

Spam and Length of Time with ISP

Spam increase with length of service

Only about 11% of spam has adult content...

·but, consumers perceive 25% of their spam as adult.

Consumers take offense at spam

Complaints about spam only the tip of the iceberg

ISPs Associated with Spammers

ISPs are Looked Upon as Principal Spam Regulator

ISPs donāt block spam very effectively

Spam is very costly for ISPs

Author: Jeff Magill